OVS industry inaugurates its first store in Shanghai

Shanghai, 23rd October 2009. OVS industry, the leading Italian trendy apparel brand, inaugurates the first store in Shanghai, China, on the high street Nanjing West Lu. Catering for women and men, the store offers a one of its kind stylish fashion shopping experience for the emerging class of consumers in China who take to trendy design with good quality and at reasonable price.

As a partner for the opening, OVS industry has chosen NOVO RETAIL CO. LTD，which has a solid track record of distributing many different international fashion and high-end denim labels in the country, and successfully establishing such brands as market leaders. It boasts of a retail network of over 350 stores in China and the number is ever increasing.

Inside a factory-like, brick walled loft with vintage details, OVS industry provides high quality Italian fashion and a unique shopping experience.
Colours and natural materials set the scene for collections created by OVS industry fashion designers, capturing both the Italian and international emerging fashion trends.

Women’s wear is available in OVS Young, Casual and Business. Customers can choose between everyday wear and leisure wear, be her a young woman, or a more sophisticated fashion-inspired lady with an eye on the latest trends and details.  Collaboration with the designer Elio Fiorucci sees the arrival of Baby Angel and Love Therapy  two pillar lines designed specifically for younger woman: glamorous collections in bright and decisive colours like pink and fuchsia, often placed in contrast with elegant hues of black and other subtle colours. 
For men, there is an array of clothing styles including vintage jeans and t-shirts, casual and sporty clothing, fashionable fit, slim fit, work clothing and formal suits.

“A new fashion shopping experience made in Italy: this is OVS industry aim in Shanghai - said Fabio Pampani, General Manager of OVS industry – inside the OVS store, our customers can feel the atmosphere of a great Italian shop which is able to offer good quality fashion at smart price”.

Keeping a watchful eye on the world’s most influential fashion markets, OVS industry prides itself on its ability to anticipate trends and what will sell.  In doing so, the company has been able to develop clothing categories and ranges that cater to a wide range of consumers aspiring to the latest trend in fashion, at smart prices. Additionally, OVS industry is committing itself to the Chinese market offering its customers collections that are renewed incessantly and manufactured in compliance with the strictest rules of Social Responsibility.
                   
OVS industry has become the reference point in the Italian clothing industry, growing in the recent years up to the most sold brand in Italy, thanks to its capacity for constant renewal and rapidly understanding market evolution.