Grand opening in Budapest for Coin and OVS industry

The historical Dorottya Palace houses the first department store in Hungary.
Paris Hilton exceptional testimonial at the opening reception.

Budapest, September 4, 2009 – Gruppo Coin, Italian leader of the fashion retail sector, continues its international development project opening the first Hungarian department store, in the historical Dorottya Palace, located in the very centre of Budapest. Style, music and Italian taste at the lauch event featuring Paris Hilton as exceptional testimonial.

Gruppo Coin chose a location of historic and architectonical value, residence of the ancient 'Wurm Court' that was planned in the XIX century by Mihaly Pollack, to bring to Budapest a hint of Italian lifestyle. Gruppo Coin’s store design team worked close to the Hungarian Monuments and Fine Arts Office to restore  the grandeur of the Mitteleuropean historic building, creating a refined concept structure and giving hyper-emphasis on exactitude and precision of forms.

The store has more than 1.250 sq m to offer a unique shopping experience, thanks to the innovative brand mix which combines traits of immediacy and craftsmanship that meet the highest standards for affordable luxury. Actually, the store presents a wide selection of Italian and international brands, such as Armani Jeans, Class Roberto Cavalli, Custo, Liu Jo, Marella, Penny Black and Paris Hilton Clothing Line alongside a plethora of other notorious streetwear brands (Scervino Street, Richmond, Blauer, GStar) and accessories (1a Classe Alviero Martini, Borbonese, Braccialini Coccinelle and Le Silla).
Also featuring Coincasa, the Coin brand dedicated to home decor that offers an eclectic mix of different styles and influences from all over the world, an overarching attention to detail and a true Italian sense of style.

An in-store OVS industry shop completes the retail offer in Budapest: leader Italian brand in the fashion retail sector in terms of market share, OVS industry spreads over 600 sq m of retail space.  10 OVS stores are already present in Hungary, and this new point of sale clearly underlines the importance of this country for the foreign development strategy.
The new opening is part of a larger project to develop and spread the brand: within the end of the year, OVS industry will have 70 stores outside Italy.

Practical Info:

Total retail area - Coin: 1.250 mq
Coin Merchandise: Men and women’s apparel, ladies accessories, perfume, home decor
Total retail area - OVS industry: 600 mq
OVS industry Merchandise: Men’s and women’s and kids’ clothing, ladies accessories
Staff: 36 people